Toby Brown

I can’t remember a time when I wasn’t playing sport or being active movement has always been a natural part of who I am. I first got into athletics at school, and from there, my love for physical challenge only grew. There aren’t many sports I haven’t tried, but before discovering CrossFit, my main competitive focuses were basketball and rugby, both of which I played to a relatively high standard. Through sport, there are countless invaluable lessons to be learned in discipline, resilience, and leadership. Every experience, from intense training sessions to tough losses, taught me how powerful consistency and mindset can be. Those lessons have shaped not only how I perform but also how I coach. I’ve been coaching for over 10 years, working with everyone from complete beginners to competitive athletes. Over time, I’ve come to believe that developing a strong mind is the absolute key to achieving lasting results, not just in sport or fitness, but in everyday life. Strength, performance, and health are all built on the foundation of mental resilience. My goal as a coach is to help people unlock that mindset, push their limits, build confidence, and create longevity in both their performance and lifestyle.

I’ve had my fair share of turning points in life, and most of them have come off the back of what, at the time, felt like failure — whether it was in my control or not. The obvious thing is to get back up; the not-so-obvious thing is to see it as a positive and an opportunity. Over time, the more you do it, the easier it becomes. For many of us, our biggest enemy is often ourselves — our self-doubt, the internal voice that tries to talk us out of it. For me, it was about calling myself out, surrounding myself with people who would do the same, and owning it. That’s when real progress began, and I started to see how “failures” can be turned into successes. My turning point into becoming a professional coach came while I was working in engineering, putting in a lot of effort but getting little to no joy from it. At the same time, I was coaching part-time and loving it, so I took the leap into full-time coaching and haven’t looked back. It allowed me to pursue my own athletic ambitions, which in turn helped me build an even greater platform to guide others as a coach. The beauty of fitness is that there are no lies the more you put in, the more you get out.

My drive and passion as a coach is to use my experiences to help guide others to where they want to go and to show them how to embrace those challenges. In the thousands of hours I’ve coached over the years, one thing has never lost its impact on me: seeing people achieve things they never thought they could. Whatever the goal is, all those “I can’t believe I did that” moments are what I feed off — that’s why I do this job.