James 'Priz' Przybek
James 'Priz' Przybek

Feats of Strength:

280kg deadlift

Sub-2 hour half marathon in a 10kg weighted vest

70-mile yomp carrying 20kg

Qualifications

CrossFit Level 2

MNU Certified Nutritionist

Lv3 Personal Trainer

MBA

Owner/CEO

James 'Priz' Przybek

Rugby and football were my first love affairs with sports, fast, rough, and physical. Then I joined the Royal Marines and spent the next decade traveling the globe, including three tours of Afghanistan that taught me more about grit, resilience, and teamwork than any textbook ever could.


When I hung up the green beret, I didn’t so much choose coaching as it chose me. In 2017, I opened Wildcard and dropped functional fitness into Coventry like a grenade- loud, disruptive, and impossible to ignore.

My turning point came during my time in the Royal Marines, when I was pushed far beyond what I thought I could handle. The physical demands were brutal, but it was the mental battle that defined me, moments where quitting seemed easier, yet something deeper refused to give in. That experience forced me to confront who I really was and what I was capable of. It shaped the way I train, coach, and live today, with discipline, intent, and the belief that true strength starts when comfort ends.
My passion comes from chasing the edge of what’s possible, physically, mentally, and as a coach. I have learnt that growth only happens under pressure, and that lesson drives everything I do. I’m motivated by seeing people discover their own potential, the moment they realise they’re capable of far more than they ever believed. That transformation, earned through discipline and intent, is what fuels me every single day.